The Adfinitas Group is owned by its main shareholder Equitum Direct bv in the Netherlands and its managing partners.

Equitum Direct (www.equitumdirect.com) holds a strong position in the direct marketing sector across Europe with offices in Belgium, Germany, France, the Netherlands and the United Kingdom.

Equitum Direct consists of three different companies :

• Ifunds Group (ifundsgroup.eu) is a supplier of software and services specifically designed for non-profit organizations. The products focus on fundraising, donor management, membership management, programme management and CRM. Ifunds has offices in Germany and the Netherlands.
• EDMMedia Group (edmmedia.com) provides consumer data driven marketing solutions through its different subsidiaries :
  • EDMData focuses on Data quality, Data enhancement and the creation of Data pools. 
  • DDMS focuses on Marketing database management and Customer intelligence.
  • EDMMedia focuses on Consumer targeting, Customer acquisition management, Lead generation and Lead flow management. 
  • EDMMedia Group has offices in Belgium, the Netherlands and the United Kingdom 

•  adfinitas Group  is a full service fundraising agency. We create, develop & manage fundraising programmes for non-profit organizations (charitable organizations, foundations, hospitals, universities etc.) from our offices in France, Germany, Netherlands and the UK.