Action Against Hunger UK a leading international charity dedicated to ending world hunger and working with communities in over 40 countries, have chosen adfinitas to develop and implement their online fundraising strategy in the UK.

 We already work with Action Against Hunger in both France and the UK, delivering their direct mail, telemarketing and legacy programmes so to be given the opportunity to integrate these with online fundraising in the UK was a welcome and natural progression for us.

The strategy that we have developed is based on maximising their Google grants to drive online traffic to carefully created and tailored landing sites, specifically designed to maximise e-mail capture and opt-in to future communications.

Following on from this, a communications programme covering e-mail, video e-mail – produced and managed by adfinitas - as well as and telemarketing will develop the potential donors into both cash and Direct Debit supporters.

The strategy has recently gone live and is already recruiting new, opted in, potential supporters for Action Against Hunger.

To find out more about this, please contact Richard Hogg.