Direct Marketing
This is a selection of our campaigns. Click on the image of your choice to enlarge it.
A challenging test with Abbeyfield
Abbeyfield is a not-for-profit organisation dedicated to making the lives of older people easier and more fulfilling by providing a range of services, all of which are linked to the local community.
adfinitas were set the task of re launching their direct mail acquisition programme that had remained dormant for several years. This specifically involved re positioning the charity’s ask from one of being centered on the negative aspects of older age to showing the positive effects of Abbeyfield’s work on its residents.
We have...
Adfinitas collaborates with Care International UK.
We have had the great pleasure of collaborating with Care International UK on their Christmas Campaign for 2011. We really appreciated putting forward our ideas for this major campaign for a charity that is truly embodying the values and ideals that we share.
World Children’s Fund
With any busy mailing programme it’s always a challenge to create new and engaging direct mail that delivers response and return on investment. For World Children’s Fund’s Christmas appeal adfinitas successfully delivered one of the most responsive appeals of the year, with cost effective and engaging creative.
Prospect mailing for Nos Petits Frères et Soeurs France
As of August 2010 this mailing is almost profitable and allows to recruit tens of thousands new donors every year for the charity.
House mailing Elevages sans Frontières France
Fundraising while raising fun was the bet on this « special chicken » campaign. That bet was won thanks to the unusual tone of the message!
Action Against Hunger: acquisition pack test
When we first met with Action Against Hunger in the UK we were invited to review their direct mail programme. Having already successfully worked with the same organisation in France for a number of years, we knew the enormous potential they had for fundraising in the UK But how to prove the effectiveness of adfinitas UK?
By a head to head challenge of their existing Cold Recruitment pack.
Their existing pack was already a proven winner, delivering commendable response and return on investment. But we knew it could be bettered...
Dedicated partners for years
“The cooperation between ISAO and adfinitas has started 14 years ago. adfinitas is a professional partner to work with. With creativity and expertise in the field, the team of adfinitas helps us to get funding, so we can focus on our goals.”
Action Against Hunger : donor development
adfinitas were asked to create the thank you strategy and promotional materials for Action Against Hunger and successfully developed a fully personalised pack with all the different elements to cover Gift Aid mop up, Direct Debit promotion and additional data capture as well as high and low value donor variants.
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- Abbeyfield
- Action Against Hunger
- Stroke Association
- World Children’s Fund