Legacy strategy
This is a selection of our campaigns. Click on the image of your choice to enlarge it.
A promising legacy campaign with the World Children's Fund
adfinitas has designed the World Children's Fund first legacy campaign in the UK
World Children’s Fund, a charitable organisation whose ultimate purpose is to facilitate caring and sharing of aid to needy, suffering children in situations of crisis worldwide, have put adfinitas in charge of the creation of their legacy fundraising pack.
Relying on our expertise and long-lasting relationship, it is in the most natural way that World Children’s Fund decided to entitle adfinitas with this mission.
adfinitas has developed a legacy brochure as well...
A legacy brochure for the HEC Foundation
The HEC Foundation is carrying out a major fundraising programme, The Campaign, and commissioned adfinitas to create the tools to implement the legacy strategy directed to the school’s alumni. The campaign is based on the story of students, alumni and people that nominated the school in their will, and the brochure offers tools for people to create a contact, and express themselves, in order to foster a special personal and emotional relationship with the Foundation.
Legacy brochure for the Association des Paralysés de France
APF decided to work with adfinitas on their legacy strategy to improve their results in this fundraising mode. The concept of the brochure is focused on revealing the role of the person that gives to the charity in their will. This is done in two steps through a double cover.
Nicolas Hulot Foundation leaflet
As they were writing their new status, the Nicolas Hulot Foundation asked adfinitas to create their legacy fundraising tools. The leaflet that has subsequently been created is respectful of the charity’s world, by combining the humanity of the act of giving and the protection of environment.
Visuel : en attente créa.
A legacy newsletter for Handicap International
In order to gather the people that chose to give to the charity in their will, adfinitas has created a special journal for them, adapting the content to their specificities and offering them tools to be able to interact.
Legacy leaflet for AFM-Téléthon
In 2010 the charity has decided to start a legacy campaign to get their regular donors thinking about giving to the charity in their will. Adfinitas has thus been commissioned to create numerous tools, amongst which a leaflet clearly explaining the missions of the charity and the various ways of supporting the charity in a will.
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