Overseas Development + Animal / Environnement + Health & Research + Education & Childhood

This is a selection of our campaigns. Click on the image of your choice to enlarge it.

Adfinitas collaborates with Care International UK.
We have had the great pleasure of collaborating with Care International UK on their Christmas Campaign for 2011. We really appreciated putting forward our ideas for this major campaign for a charity that is truly embodying the values and ideals that we share.
Action Against Hunger choose adfinitas for online fundraising programme.
  Action Against Hunger UK a leading international charity dedicated to ending world hunger and working with communities in over 40 countries, have chosen adfinitas to develop and implement their online fundraising strategy in the UK.  We already work with Action Against Hunger in both France and the UK, delivering their direct mail, telemarketing and legacy programmes so to be given the opportunity to integrate these with online fundraising in the UK was a welcome and natural progression for us. The strategy that we...
World Children’s Fund
With any busy mailing programme it’s always a challenge to create new and engaging direct mail that delivers response and return on investment.  For World Children’s Fund’s Christmas appeal adfinitas successfully delivered one of the most responsive appeals of the year, with cost effective and engaging creative. 
Action Against Hunger: acquisition pack test
When we first met with Action Against Hunger in the UK we were invited to review their direct mail programme.  Having already successfully worked with the same organisation in France for a number of years, we knew the enormous potential they had for fundraising in the UK  But how to prove the effectiveness of adfinitas UK? By a head to head challenge of their existing Cold Recruitment pack. Their existing pack was already a proven winner, delivering commendable response and return on investment.  But we knew it could be bettered...
Action Against Hunger : donor development
adfinitas were asked to create the thank you strategy and promotional materials for Action Against Hunger and successfully developed a fully personalised pack with all the different elements to cover Gift Aid mop up, Direct Debit promotion and additional data capture as well as high and low value donor variants.
Action Against Hunger Christmas Appeal
Traditionally the most important appeal of the year in terms of income for any charity, we successfully delivered the appeal for Action Against Hunger in both the UK and France.  The appeal was developed based around a diary sent from projects in the field which was both detailed and creative in execution.  The campaign was formed of two separate mailings with the reminder being more simplistic in design in order to deliver maximum return on investment.

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